I Don't Coach Men. I Recalibrate Them.
For founders, operators, and driven men who are done pretending they're fine — and ready to build with clarity, edge, and direction.
Elie Farhat
Entrepreneur. Business Consultant. Founder of Men Matters.
Elie Farhat is a Lebanese entrepreneur and business consultant based in Dubai. He works with founders and operators to bring clarity, structure, and execution into their businesses.
With over 16 years of real-world experience, he has helped scale companies across Europe, the Middle East, and North America — from global brands to founder-led ventures.
His work focuses on building systems that perform under pressure, not theories that sound good in conversation.
He doesn't coach.
He builds clarity, discipline, and direction where it's missing.
Built to Lead. Not to Follow.
Elie Farhat leads ventures built around clarity, execution, and scale.
As the founder of Men Matters, he has created a platform focused on helping men build discipline, direction, and performance — in business and in life.
Alongside this, he operates at the intersection of strategy and execution through Pipa Media, where he has led large-scale growth across content, eCommerce, and digital systems.
